ROAS to ACOS Calculator

Convert between ROAS and ACOS metrics instantly

Convert between Return on Ad Spend (ROAS) and Advertising Cost of Sale (ACOS) with our specialized calculator. Understand your advertising performance metrics in both formats instantly.

ROAS and ACOS are two sides of the same coin - while ROAS shows return as a ratio, ACOS shows cost as a percentage. Use this calculator to easily switch between these key marketing metrics.

Convert ROAS and ACOS

120
x
5100
%
$100$100000
$

Revenue

$4,000

Profit

$3,000

Quick Reference

  • • ROAS of 4x = ACOS of 25%
  • • ROAS of 5x = ACOS of 20%
  • • ROAS of 3x = ACOS of 33.33%
  • • Formula: ACOS = (1/ROAS) × 100

What to Use For

Metric Conversion

Convert between ROAS and ACOS instantly

Performance Analysis

Analyze ad performance in preferred metrics

Campaign Planning

Set targets using either ROAS or ACOS

Reporting

Present metrics in your preferred format

What are ROAS and ACOS?

ROAS (Return on Ad Spend) and ACOS (Advertising Cost of Sale) are complementary metrics that help measure advertising effectiveness. ROAS shows return as a ratio, while ACOS shows cost as a percentage.

Why Convert Between ROAS and ACOS?

Understanding both metrics is crucial because:

  • Different platforms use different metrics
  • Some teams prefer ROAS, others ACOS
  • Helps compare performance across channels
  • Enables better decision making

Understanding the Relationship

Key points about ROAS and ACOS:

  • ROAS = 1/ACOS (as a ratio)
  • ACOS = 1/ROAS × 100 (as a percentage)
  • 4x ROAS = 25% ACOS
  • 5x ROAS = 20% ACOS
Implementation Strategy

Tips for implementation:

  • Start with clear goals
  • Track both metrics consistently
  • Adjust campaigns based on data
  • Review and optimize regularly
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