ROAS to ACOS Calculator
Convert between ROAS and ACOS metrics instantly
Convert between Return on Ad Spend (ROAS) and Advertising Cost of Sale (ACOS) with our specialized calculator. Understand your advertising performance metrics in both formats instantly.
ROAS and ACOS are two sides of the same coin - while ROAS shows return as a ratio, ACOS shows cost as a percentage. Use this calculator to easily switch between these key marketing metrics.
Convert ROAS and ACOS
Revenue
Profit
Quick Reference
- • ROAS of 4x = ACOS of 25%
- • ROAS of 5x = ACOS of 20%
- • ROAS of 3x = ACOS of 33.33%
- • Formula: ACOS = (1/ROAS) × 100
What to Use For
Metric Conversion
Convert between ROAS and ACOS instantly
Performance Analysis
Analyze ad performance in preferred metrics
Campaign Planning
Set targets using either ROAS or ACOS
Reporting
Present metrics in your preferred format
What are ROAS and ACOS?
ROAS (Return on Ad Spend) and ACOS (Advertising Cost of Sale) are complementary metrics that help measure advertising effectiveness. ROAS shows return as a ratio, while ACOS shows cost as a percentage.
Why Convert Between ROAS and ACOS?
Understanding both metrics is crucial because:
- Different platforms use different metrics
- Some teams prefer ROAS, others ACOS
- Helps compare performance across channels
- Enables better decision making
Understanding the Relationship
Key points about ROAS and ACOS:
- ROAS = 1/ACOS (as a ratio)
- ACOS = 1/ROAS × 100 (as a percentage)
- 4x ROAS = 25% ACOS
- 5x ROAS = 20% ACOS
Implementation Strategy
Tips for implementation:
- Start with clear goals
- Track both metrics consistently
- Adjust campaigns based on data
- Review and optimize regularly
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