SEOCalculators

Cost Per Impression Calculator

Calculate and analyze your cost per impression metrics

Calculate cost per impression for your advertising campaigns with our specialized calculator. Analyze ad spend efficiency and compare costs across different platforms.

Our Cost Per Impression Calculator helps you optimize advertising costs and evaluate campaign performance across various marketing channels.

Calculate Cost Per Impression

$100$50000
$
100001000000
impressions
110
platforms
190
days
50100
%

Cost per Impression

$0.0050

Cost per Thousand (CPM)

$5.00

Daily Impressions

6,666.667impressions

Viewable Impressions

140,000impressions

Per Platform Impressions

66,666.667impressions

Per Platform Spend

$333.33

Viewable CPI

$0.0071

Daily Spend

33.33$/day

CPI Benchmarks

  • • Social Media: $0.005-0.015 per impression
  • • Display Ads: $0.002-0.008 per impression
  • • Video Ads: $0.010-0.030 per impression
  • • Viewability Target: > 70%

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What to Use For

Cost Analysis

Calculate impression costs

Platform Comparison

Compare ad platforms

Performance Metrics

Track key metrics

Cost Optimization

Optimize ad spend

Understanding Cost Per Impression

Cost per impression (CPI) measures how much you pay for each time your ad is shown. It helps evaluate advertising efficiency and compare different platforms.

Why Calculate CPI?

CPI analysis helps:

  • Compare ad platforms
  • Optimize ad spend
  • Measure efficiency
  • Control costs

Important Metrics

Key metrics include:

  • Cost per impression
  • Total impressions
  • Campaign efficiency
  • Platform comparison

CPI Optimization

Best practices for managing CPI:

  • Monitor costs regularly
  • Test different platforms
  • Optimize targeting
  • Track performance
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Made by SEOCalculators.com team

Our team of SEO experts and developers create tools to help you optimize your online presence.